Indonesia Re - Case Studies

Overview,
Our goal was to significantly boost media coverage and public awareness of Indonesia Re. We aimed to educate the public on the reinsurance industry using a mix of online and traditional media, strategic events, and targeted communication. By doing so, we positioned Indonesia Re as a thought leader and strengthened its reputation across various platforms.

Performance Summary,
We successfully raised Indonesia Re’s visibility throughout 2024, achieving steady media coverage month after month. Our efforts culminated in a major event that garnered attention from top national media, reinforcing Indonesia Re’s influence and aligning with Ministry of SOE goals. This coverage not only enhanced brand recognition but also underscored Indonesia Re’s leadership in the reinsurance.

Tactics,

• Press Conference
• Media Engagement
• Event Management
• Intimate Media Breakfasting
• Media Monitoring
• PR Activity Evaluation

Trinseo Global - Case Studies

Overview,
This initiative promotes environmental sustainability by raising awareness of plastic waste management and educating the public on responsible plastic use. The program employed a range of tactics including direct engagement with government, stakeholders, and community leaders; event management; the launch of an advocacy website (www.yyadu.com); and comprehensive media handling and arrangements.

Performance Summary,
Through strong partnerships with the governments of Java and Bali and collaboration with environmental organizations, this initiative achieved significant impact, generating over IDR 100 billion in PR value.

Tactics,

• Engagement with government, stakeholders, and community leaders
• Strategic media outreach
• Event management
• Multimedia projects
• Launch of advocacy website www.yyadu.com
• Media handling and arrangements

Ariston Group Indonesia - Case Studies

Overview,
Strengthened brand awareness and market presence for Ariston Group Indonesia, enhancing its share of voice across both local and traditional media outlets. This achievement is further reinforced by the company’s recent new AC product line launching and CSR initiative at a children’s orphanage, where Ariston supported facility renovation and organized creative activities for the children.

Performance Summary,
Since 2021, we have played a key role in strengthening Ariston Thermo Indonesia’s relationships with leading media outlets. In 2025, we implemented a proactive strategy to significantly amplify the brand’s share of voice across various media channels. Our efforts included organizing over events per month, and arrangements for global messaging needs.

Tactics,

• Media Approach and Engagement
• Intimate Upper Media Breakfasting
• Event Launching and Expert Arrangements
• CSR and Community Engagement
• Press Release Distribution
• Partnership

PropertyGuru - Indonesia Property Award - Case Studies

Overview,
Since 2018, our team has worked to elevate the PropertyGuru Indonesia Property Awards among the public and real estate developers. Our goal is to highlight the awards importance, recognize industry leaders, and celebrate excellence in Indonesian property development. We handle all event stages, from nominations to the CEO Leaders Forum, press conferences, and the gala dinner.

Performance Summary,
We have established the PropertyGuru Indonesia Property Awards as a landmark event in Indonesian real estate, securing coverage from over 150 media outlets each year through exclusive conferences, top speakers, and effective government relations. Our commitment to excellence fuels our strategic plans to maintain this momentum through 2024 and beyond.

Tactics,

• Exclusive Press Conference & Judges Discussions
• Media Outreach and Invitation Strategy
• Government Relations
• Event Management
• Exclusive Interviews
• Strategic Media Buying & Media tour

Unicharm Indonesia - Case Studies

Overview,
Unicharm’s approach to sustainable development aligns with global SDGs, emphasizing the creation of innovative, ecoconscious products and impactful programs. The company’s communications strategy, crafted around this dedication to sustainability, effectively raises awareness and solidifies Unicharm's position as an ethical and socially responsible brand in Indonesia.

Performance Summary,
The strategic PR efforts yielded exceptional results, earning Unicharm prestigious awards like the Green Marketing Award from Majalah Marketing and the Best Issuer Award from Investor Daily, solidifying its leadership in sustainable branding within the FMCG sector. Additionally, the campaign achieved over 360 organic media mentions and generated a PR value exceeding IDR 78 billion, demonstrating Unicharm’s strong brand visibility and credibility.

Tactics,

• Product Launching and Conferences
• CSR Arrangements
• Media Handling and Event Management
• Expert, Governments and Key Opinion Leader (KOL) Arrangements

Pokemon Air Adventure - Case Studies

Overview,
The Pokémon Company launched Pokémon Air Adventure in Indonesia, featuring the world’s first Pikachu in a custom batik shirt. As part of Pikachu’s Indonesia Journey, the program visited Bali, Yogyakarta, Surabaya, and Jakarta with activities like Pokémon GO, Pokémon Run, Pikachu Splash Show, EDM performances, parades, and including a special Pokémon-themed aircraft livery with Garuda Indonesia also engagement with PSSI to reach football fans, further embedding Pokémon into locals

Performance Summary,
This campaign successfully combined cultural relevance with fan engagement, generating strong media attention and national pride. By introducing Pikachu in batik and collaborating with Garuda Indonesia on a Pokémon-themed aircraft livery, the initiative elevated Pokémon’s presence in Indonesia, boosted tourism appeal, and strengthened long-term fan loyalty.

Tactics,

• Press Conference
• Event Management
• Press Release Dissemination

The Apurva Kempinski Bali - Case Studies

Overview,
Launched in 2022 until now, the Unity in Diversity campaign celebrates Indonesia’s cultural heritage by spotlighting the unique traditions of its seven main regions. As the PR consultant, Publicom Communications has driven year-round visibility through media events, influencer partnerships, and press coverage around bi-monthly programs and cultural exhibitions featuring renowned artisans. By consistently showcasing Indonesia's diversity, Publicom has kept the campaign relevant and engaging, with ongoing efforts to secure sustained media interest and audience connection, ensuring Unity in Diversity remains a powerful platform for cultural appreciation.

Performance Summary,
The Unity in Diversity campaign solidified our hotel as Bali's market leader, generating millions in media value This success not only influenced major brands but also led to our selection as the main venue for the 2022 G20 Presidency, and recently, The Apurva Kempinski Bali was recognized as a Top 3 Brand of the Year by PR Awards Asia.

Tactics,

• Strategic media outreach
• Multimedia projects
• Media handling and arrangements

Pizza Hut x Genshin Impact - Case Studies

Overview,
Pizza Hut Indonesia (PHI) expanded into the gaming culture by collaborating with the globally popular game Genshin Impact. This strategic move aimed to tap into the growing influence of gamers and cosplayers in Indonesia, particularly among younger audiences. PHI positioned itself as a brand that embraces innovation while staying relevant to youth interests.

Performance Summary,
This campaign highlights PHI’s ability to blend lifestyle, entertainment, and food innovation into one cohesive brand experience. The initiative not only enhanced brand visibility but also reinforced PHI’s positioning as a forward-looking brand that connects meaningfully with younger generations, combining immediate consumer buzz with long-term brand equity.

Tactics,

• Press Conference
• Media Photo Contest
• Event Management
• Press Release Dissemination

Ichitan Indonesia x Bright Vachirawit - Case Studies

Overview,
The campaign aimed to position Ichitan Indonesia as a top milk tea brand by introducing Thai celebrity Bright Vachirawit as its ambassador. This strategic choice tapped into his large fan base across Southeast Asia, boosting brand awareness. The launch focused on maximizing media exposure and building a strong connection with younger consumers, especially Gen Z and millennials.

Performance Summary,
This campaign demonstrates the power of an integrated PR and digital approach in creating a lasting impact. By combining highprofile media events, digital activation, and direct consumer engagement, Ichitan Indonesia successfully positioned itself as a leading and innovative milk tea brand in the market. The strategic use of a well-aligned brand ambassador like Bright Vachirawit allowed Ichitan to connect authentically with its target audience, driving both short-term buzz and long-term brand loyalty.

Tactics,

• Exclusive Press Conference & Meet and Greet Media approach
• Event Management
• Content Creator and Digital Activation KOL and Buzzer Management
• Winner Caravan

Anessa x Doraemon and Viu - Case Studies

Overview,
Anessa introduced a limited-edition collaboration with beloved Japanese character Doraemon. Featuring exclusive blue-and-yellow packaging inspired by Doraemon and Dorami. Anessa also partnered with Viu in 2025. The collaboration bundled Anessa purchases with three months of free Viu Premium access, connecting advanced sun protection with the emotional appeal of K-dramas.

Performance Summary,
This collaboration merged pop culture appeal with skincare innovation, creating strong buzz and consumer excitement. Through these collaborations, Anessa successfully combined skincare innovation, cultural relevance, and lifestyle integration. The Doraemon partnership drove consumer excitement with fun, collectible designs rooted in sustainability, while the Viu collaboration offered a holistic self-care experience merging beauty and entertainment.

Tactics,

• Press Conference
• Event Management
• Press Release Dissemination

Tempo Scan Total Care Men - Case Studies

Overview,
Tempo Scan Group successfully launched Total Care Men through the Xperience event at Gelora Bung Karno, Jakarta, attended by thousands of active men. The morning was energized by a fun run and body combat session led by brand ambassadors Randy Pangalila and Anindita Hidayat, along with a live performance by singer Adikara, which further boosted the vibrant atmosphere.

Performance Summary,
By integrating sports, music, and interactive product trials, the event connected authentically with active men, highlighting Total Care Men as a solution for Face Care, Hair Care, Body Care, and Fragrance. The campaign positioned Total Care Men as a reliable and innovative grooming brand. The launch not only generated excitement on the ground but also laid the foundation for long-term consumer trust and loyalty.

Tactics,

• Press Conference
• Community & KOL Management
• Event Management
• Press Release Dissemination

Lexus - Case Studies

Overview,
Lexus Indonesia showcases its full range of services and the luxury of its vehicles through the virtual exhibition "Lexus Immersive World.". We successfully handled a campaign for Lexus by boosting brand awareness through a strategic press conference distribution and exclusive interviews activity to nationwide tier-up media.

Performance Summary,
The campaign exceeded its KPI target of 25 media coverages, achieving 32 media articles across online and print platforms, with PR value more than 9 billion, amplifying Lexus Ummersive’s key message and brand visibility. This strong media presence effectively supported the widest opportunity to explore Lexus’ flagship products, book test drives, and interact directly with sales representatives — all from the palm of their hand.

Tactics,

• Press Release Dissemination
• Media Exclusive Intervie